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08/14/2023
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12/25/2021
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12/10/2020
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11/23/2020
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10/14/2020
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07/27/2020
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01/21/2020
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12/31/2019
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10/15/2019
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08/26/2019
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04/09/2019
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02/24/2019
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01/09/2019
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12/13/2018
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11/28/2018
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11/06/2018
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10/22/2018
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10/08/2018
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12/13/2017
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11/29/2017
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12/28/2016
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12/07/2016
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11/10/2016
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12/30/2015
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10/02/2015
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09/25/2015
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Bill’s Podcasts
Ravi Jayagopal
https://SubscribeMe.fm
Embed
Visit RedMove.org
4DX is the acronym for The 4 Disciplines of Execution, which is a systematic approach to achieving your most important goals. It was developed by Sean Covey, Chris McChesney, and Jim Huling, and it has been successfully used by hundreds of thousands of individuals, teams, and organizations worldwide.<\/p>
Listen to the rest of the show on your favorite podcast app or at https:\/\/SubscribeMe.fm<\/a>. Or search \"subscribeme.fm\" as one word in your favorite podcast app.<\/p>\n";
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tempEpisode.podcast_episode_description = " I lived in New York for 10 years, from 2000 to 2010. And I worked in New York City for a good part of those 10 years. And while working in the city, I occasionally had to go to offsite meetings in a different part of the city, I went to office parties after work, got together with friends and colleagues for a couple of drinks on Fridays, I went to some entrepreneur and tech meetups, I even spoke at a couple of those meetups, and every single time, after the evening ended, I dreaded one thing and one thing only: Trying to get a cab to go back to Grand Central station, from where I would then take the Metro to go back to Ossining, where I lived at the time.<\/p> If you've ever lived or worked in a crowded city like New York city, you know how ridiculously hard it was as recently as barely 10 years ago to get a cab.<\/p> And if it was rush hour, just fuhgeddaboudit. Also, around 8 or 9 PM when people were exiting concerts and sports events and parties, it was darn near impossible to get a yellow cab, because every single cab was either already taken, or they were not available, and if they were available, you were probably competing with 20 other people all spread out on the street, all with their arms extended, trying to get the attention of the lone cab with the light at the top. And then it came down to who the cab driver saw first, and it always felt like people who looked more wall-streety, more attractive, with formal or fancy clothes, somehow always seemed to get the cab ahead of me.<\/p> And this was a problem literally every day, for literally tens of thousands of people who were at a party or meeting or event, or simply were too tired to take the subway.<\/p> And I can guarantee you, 99% of them, at some point, wished so badly that they could press a button on their phone and get a cab. Guess what? Someone did make it happen. And it was called...<\/p> Subscribe and listen to the show on your favorite podcast app or at https:\/\/SubscribeMe.fm<\/a><\/p> Podcast episode brought to you by https:\/\/S3MediaVault.com<\/a>\u00a0<\/p>\n";
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tempEpisode.podcast_episode_description = " In this episode: Proof, Intrigue & Suspense, Cliffhangers, WHAT but not HOW<\/p> There is a lot we can learn from Hollywood. Especially about what NOT to do. This series is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood.<\/p> So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation.<\/p> Listen to the show at https:\/\/SubscribeMe.fm<\/a>\u00a0<\/p> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p> Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days:<\/p> https:\/\/OneDayOneTime.com<\/a><\/p>\n";
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tempEpisode.podcast_episode_description = " In part 2 of this series, I talk about creating a network, building a team, and to practice or not to practice.<\/p> There is a lot we can learn from Hollywood. Especially about what NOT to do. This episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood.<\/p> So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a><\/p> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p>\n";
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tempEpisode.podcast_episode_description = " There is a lot we can learn from Hollywood. Especially about what NOT to do. But this episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood.<\/p> So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a> . Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p> Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days: https:\/\/OneDayOneTime.com<\/a>\u00a0<\/p>\n";
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tempEpisode.podcast_episode_name = "How to Reverse Engineer Your Website, Products and Services - 114";
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tempEpisode.podcast_episode_description = " I've talked and written about what I call \"Start With The Last Thing First\". E.g., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table.<\/p> Start with the end goal and work your way backward.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p> Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days:<\/p> https:\/\/OneDayOneTime.com<\/a><\/p>\n";
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tempEpisode.podcast_episode_description = " I have an acronym for Urgency Scarcity and Exclusivity: USE. You've got to use USE in all of your offers.<\/p> Every offer should end in a call to action (CTA) \u2013 like \u201cBuy this\u201d, \u201cClick here\u201d, \u201cSign up\u201d or \u201cCall us\u201d.<\/p> But a CTA alone isn\u2019t always enough to get your audience to take action. There needs to be some additional motivation to get them to take action now.<\/p> Without that added motivation, your offer will probably get set aside for \u201cI\u2019ll get back to this later\u201d. And \u201clater\u201d usually means \u201cnever\u201d, because you may not get another chance to get them back to your website.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a>\u00a0 Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p>\n";
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tempEpisode.podcast_episode_description = " What most people will do after they finish writing a Kindle book, is they'll promote it for a little bit, and then they'll move on to their next book or digital product.<\/p> Instead, I recommend you go deeper into your book.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a>\u00a0 or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p> Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days:<\/p> https:\/\/OneDayOneTime.com<\/a>\u00a0<\/p>\n";
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tempEpisode.podcast_episode_name = "Part 2: Takeaways From My Book Launch: The Offer - 111";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505094\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637429-44100-1-003326d8c5b1f837.mp3";
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tempEpisode.podcast_episode_description = " The reason why I had the biggest book launch of my life, was because it was all about The Offer.<\/p> The offer is not just the product and not just a short landing page with a few bullet points about the product and a buy button.<\/p> As legendary Harvard Business School Professor, Theodore Levitt once said, \u201cPeople don\u2019t want to buy a quarter-inch drill \u2013 they want a quarter-inch hole.\u201d<\/p> Check out my 8th book at https:\/\/DogpooBook.com<\/a><\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p> Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days, at\u00a0https:\/\/OneDayOneTime.com<\/a><\/p>\n";
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tempEpisode.podcast_episode_description = " I recently launched my 8th book, titled Dogpoo & Dosaa: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales.<\/p> And here are some of the lessons learned and takeaways from the launch.<\/p> Check out the book at https:\/\/DogpooBook.com<\/a><\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by S3MediaVault.com - S3 Audio & Video Player<\/a> & File Protector for Amazon S3 and CloudFront<\/p> Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https:\/\/SubscribeMe.fm\/how-to-start-a-podcast-in-7-hours\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_description = " Attention surplus, attention deficit, Seth Godin, Neuro Linguistic Programming (NLP), Pattern Interrupt, Roy H. Williams (Wizard of Ads), and a lot more in today's episode.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3<\/a> & File Protector for Amazon S3 and CloudFront.<\/p>\n";
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tempEpisode.podcast_episode_description = " What does it mean to host your podcast on WordPress?<\/p> Should you host your podcast feed on your own website?<\/p> How do you create the Podcast RSS feed?<\/p> What about the audio files? Where should you host it?<\/p> That's what I talk about on today's episode.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p> Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https:\/\/SubscribeMe.fm\/how-to-start-a-podcast-in-7-hours\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_description = " Streaming vs. Progressive Download Videos and Audio, why you should NOT host video and audio on your own website, using a CDN, to allow or not to allow downloads, focusing on the 99%, evergreen content, and Moving personalized dynamic watermarks<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront.<\/p> Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours<\/a><\/p>\n";
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tempEpisode.podcast_episode_description = " Jump Cut Joy: Ditch The Teleprompter, Talking-Head Videos, Addressing your audience 1-on-1, Scripting, Recording in Short Segments and more.<\/p> In today's episode (part 2), I continue to focus on Video creation and delivery.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p> Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https:\/\/SubscribeMe.fm\/how-to-start-a-podcast-in-7-hours\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_description = " You probably have a membership site or online course, or maybe you want to start one. Either way, you're going to probably have a bunch of Video, Audio and PDF's in your online course.<\/p> In today's episode, I'm going to focus on Video creation and delivery.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p> Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https:\/\/SubscribeMe.fm\/how-to-start-a-podcast-in-7-hours\/<\/a><\/p> Check out all of the S3 Video and Audio Player<\/a> Demos at https:\/\/s3mediavault.com\/demo\/streaming-video-demo\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_description = " In today's episode, I talk about Repeatability, Scalability and WORA - Write Once Run Anywhere (similar to DOPE: Do Once, Publish Everywhere at https:\/\/SubscribeMe.fm\/dope\/ )<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p> Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https:\/\/SubscribeMe.fm\/how-to-start-a-podcast-in-7-hours\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_description = " In the last episode, I talked about Just-in-Time, Beta Release, and Minimum Viable Product or MVP.<\/p> In today's episode, I talk about Design Big, Implement Small, Algorithms and Rapid Prototyping<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p> Episode brought to you by https:\/\/S3MediaVault.com<\/a> - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront<\/p>\n";
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tempEpisode.podcast_episode_description = " I've been selling online since 1998. And in all of those years, I've tried and tested an insane number of tools - desktop software, online services, and mobile apps. And I started making a list of all the free stuff I'm using almost every day, and the list came up with just blows my to think that I depend on so many of these tools on a day-to-day basis, yet I've never had to pay for most of them.<\/p> So here are some of the greatest free and freemium tools most of which I couldn't live without - and wouldn't want to live without.<\/p> See full list at https:\/\/SubscribeMe.fm\/freetools<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/p>\n";
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tempEpisode.podcast_episode_description = " Tip #1: If you write a Kindle book solely for the purpose of making money, then you're going to be terribly disappointed, because a Kindle book will simply not make much money for a vast majority of the authors. And that includes me as well.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/p> Or search for \"SubscribeMe.fm\" in your favorite podcast app.<\/p>\n";
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tempEpisode.podcast_episode_description = " When I say \"Don't Write a Best-Selling Book (Do This Instead)\", I'm not ACTUALLY telling you to intentionally NOT write a great book or I'm not telling you that you should write a below-average, low quality book.<\/p> The main point I'm trying to make is, don't set out with the intention of writing a \"best-seller\", because there are some downsides to having that kind of a mindset. Let me explain.<\/p> Listen to the show for the rest at https:\/\/SubscribeMe.fm<\/a><\/p> Check out my Kindle book at https:\/\/SubscribeMe.fm\/kiwk<\/a>\u00a0<\/p>\n";
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tempEpisode.podcast_episode_description = " Question: I would like to start monetizing my podcast by creating a membership club for new episodes. Do I put all the available episodes in the club and make them pay to listen, or leave a certain amount as free to continue attracting new customers.<\/p> My Answer: I don't think you should put every single episode behind a paywall and make it all premium-only. You've got to have free episodes there, because that's what allows you to attract new listeners, and turn them into podcast subscribers, and then eventually, into paying members. If you have no free content, it's very difficult for anyone to know how good your content is.<\/p> Listen to the rest at https:\/\/SubscribeMe.fm<\/a>\u00a0<\/p>\n";
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tempEpisode.podcast_episode_description = " What if you weren't married to any specific platform to build your audience? What if your product was platform-agnostic? Or platform independent? As it should be, right? You don't create a course only for your Facebook followers. You want your entire audience on ALL platforms to buy your course, right?<\/p> So if your goal is to get more leads, there are WAYYY better options for generating leads, at least when you're first getting started, than simply starting a new YouTube channel, or a new Podcast, or a new Instagram account and THEN trying to grow the followers or views or downloads on that platform, and THEN trying to get them to sign up for your course.<\/p> https:\/\/SubscribeMe.fm<\/p>\n";
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tempEpisode.podcast_episode_description = " Podcast Monetization, Direction, Strategy.<\/p> Today's episode is the first of an AMA series I'm doing - AMA stands for Ask Me Anything. So a little while ago, on my birthday, I was feeling extremely grateful and thankful to my customers, my audience, my followers, my friends and my family.<\/p> So I asked my audience, via email, via Facebook, via Instagram and even via Twitter, to submit their questions to me, and I said I would answer them on my podcast.<\/p> So here goes the first question, which is about monetizing a podcast and getting your listeners to pay for premium audio content.<\/p> Listen to the show for the rest.<\/p> https:\/\/SubscribeMe.fm\u00a0<\/p>\n";
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tempEpisode.podcast_episode_description = " So what does it really mean to stream audio or video? Is downloading a file the same as streaming? Does every video you watch online a streaming video?<\/p> The 3 types of \"streaming\" - Progressive Downloads, Adaptive & True Streaming, why one of them is not even actual streaming, what you should know about, why you should care, and the way it impacts how you deliver content to your audience.<\/p> I'm not going to go too deep into this, because you and I, we don't need to exactly become audio or video engineers. But I know enough to be really dangerous, enough to create an incredible plugin at\u00a0https:\/\/S3MediaVault.com<\/a>. And I'm going to boil it down to some simple concepts and examples so you too know just enough to come across as a well-informed person at your next technical conversation at a party of geeks and nerds.<\/p> But seriously, the more important thing is that I want you to be able to make an informed decision when it comes to the media that you're creating and and how you're delivering it to your website visitors, subscribers and paid and free members.<\/p> https:\/\/SubscribeMe.fm<\/a>\u00a0<\/p>\n";
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tempEpisode.podcast_episode_description = " Go Deep, Then Wide:\u00a0One day I woke up and figured out, that I have to do what my late father R.N. Jayagopal DID, not what he SAID.<\/p> But in my father's case, he obviously wasn't trying to mess with me or trying to mislead me. It's just that he himself didn't fully quite understand his own mega-success in life.<\/p> And it is really an immutable law to learning from successful people, is to do as they do, not as they say.<\/p> But in my father's case, he obviously wasn't trying to mess with me or trying to mislead me. It's just that he himself didn't fully quite understand his own mega-success in life.<\/p> Listen to the full episode at https:\/\/SubscribeMe.fm<\/a>\u00a0or wherever you get your podcasts.<\/p>\n";
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tempEpisode.podcast_episode_description = " A Programmer and a Marketer Walk into a Bar is actually a true story. Easily one of THE most fascinating stories of my life.<\/p> And this is also the story behind one of the biggest lessons I learned as an Entrepreneur.<\/p> So enjoy the story, with the audio taken straight from my live video.<\/p> If you are an Entrepreneur, then one of the most challenging things today, is building an audience. So where do you go to find your audience? Facebook? Instagram? Podcasts? YouTube? Amazon?<\/p> Check out my online course DOPE, Do Once Publish Everywhere, at SubscribeMe.fm\/dope\/ It is about How to Build Trust, Respect & Influence and Reach New Audiences Using Live Streaming, Video, Audio and Repurposing Content on Multiple Social Media Platforms<\/p> https:\/\/SubscribeMe.fm<\/p>\n";
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tempEpisode.podcast_episode_description = " I recently created a video where I talked about why YouTube may no longer be a good idea for storing yours sales videos and promotional videos.<\/p> I created that video purposefully, planning ahead, knowing that I'll be able to use the content for this podcast as well.<\/p> I call it \"Purposeful Repurposing\". And I've actually created a full online course about it, titled DOPE - D O P E - Do Once, Publish Everywhere: How to Build Trust, Respect & Influence and Reach New Audiences Using Live Streaming, Video, Audio and Repurposing Content on Multiple Social Media Platforms. Check it out at https:\/\/SubscribeMe.fm\/dope<\/p> So here's the audio from that video. Enjoy.<\/p> Listen to the show for the rest.<\/p> Check out https:\/\/SubscribeMe.fm for details.<\/p>\n";
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tempEpisode.podcast_episode_name = "Lessons Learned from my DOPE Launch - Ep #81";
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tempEpisode.podcast_episode_description = " DOPE stands for Do Once, Publish Everywhere.<\/p> I recently launched a new online course, and I wanted to share with you some of the lessons learned, as well as thoughts and comments from my launch.<\/p> I talk about 3 things:<\/p> 1) Perceived Value 2) Turning 1 media format into 3 3) Urgency, Scarcity and Exclusivity - or USE, as I like to call it<\/p> Listen to the rest of the show on your favorite podcast app or at https:\/\/SubscribeMe.fm<\/p>\n";
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tempEpisode.podcast_episode_description = " I wanted to share these 19 thoughts with you, about doing business online, and I hope they help you focus, or re-focus, in 2019 and beyond.<\/p> I talk about everything from focusing on Making Offers (MOMMY, my new acronym), to creating an Epic Lead Magnet, to increasing its perceived value, why you should stop creating and start promoting, and my \"Kindle-book-for-Review\" strategy to quickly build a list of prospects, and more.<\/p> Listen to the episode online at https:\/\/SubscribeMe.fm<\/p> Or search for \"subscribeme\" (one word) in your favorite podcast app.<\/p>\n";
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tempEpisode.podcast_episode_name = "The Dreaded Unsubscribe. And Selling is not Evil - Ep #79";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505052\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637458-44100-1-5b0b9c8bb88e34cf.mp3";
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tempEpisode.podcast_episode_description = " And if you get to the root cause of the fear of making offers, that in turn comes from the fear of people unsubscribing.<\/p> A lot of us are scared to sell stuff, make offers, because we think if we sell stuff, people will unsubscribe, they will mark our emails as spam, they will hate us, they will trash us on social media.<\/p> In short, a lot of marketers fear the sky will fall on their heads if they make offers to their list. And they are so terrified of people unsubscribing. Trust me, that included me as well at one point, and such thoughts do pass through my head even today. So it's not unusual for marketers to worry about the dreaded unsubscribe.<\/p> Listen to the rest of the show on your favorite podcast app or at https:\/\/SubscribeMe.fm<\/a>\u00a0<\/p>\n";
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tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Since Episode #69, I've continued to wind-down my Facebook group. I still post there occasionally, but everyone in my group knows that I've moved the community to my own website and most have them followed me to my new forum. You can check out my new community by going to Forum.SubscribeMe.fm .<\/p> And on this episode, I also talk about how I use Slack, how I use my Online Forum, When to use which tool, and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community<\/p> Listen to the rest of the show on your favorite podcast app or at https:\/\/SubscribeMe.fm<\/p>\n";
tempEpisode.podcast_episode_date = "11\/28\/2018";
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tempEpisode.podcast_episode_name = "\"Donations\" Is Not A Business Model - Part 3 - Ep #77";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
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tempEpisode.podcast_episode_description = " One of the common myths that a lot of content creators have, in this day and age of crowdfunding, is that if you have a large enough audience, then you can earn a decent income using donations from your listeners.<\/p> 90% of creators, will not be able to make even a few hundred dollars a month from their show, and I'm going to show you why.<\/p> First, I'm going to play you a clip from a podcast called RadioLab, a super-popular radio show and podcast with millions of listeners, where you will hear a really shocking revelation about the ability - or should I say, inability - to raise funds through donations even when you have a super-successful podcast, which, according to their media kit, they get 1.6 million weekly radio listeners.<\/p> On a cold morning in January 2007, a violinist wearing a baseball cap was playing some beautiful music in a Washington DC subway train station.<\/p> 1,097 people passed him by, but only 7 of them stopped to listen to him. He had a mat spread out in front of him to collect donations.<\/p> For his 43-minute performance, he collected a whopping $32.17 from a total of 27 passersby.<\/p> Listen to the show for the rest.<\/p> https:\/\/SubscribeMe.fm<\/a>\u00a0<\/p> And if you need help growing your business, check out my coaching program at https:\/\/SubscribeMe.fm\/coaching\/<\/a>\u00a0<\/p>\n";
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tempEpisode.podcast_episode_name = "Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505031\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637421-44100-1-cb3a31b4bbea1231.mp3";
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tempEpisode.podcast_episode_description = " It doesn't matter if the ad is like a pre-recorded ad from a third-party, or a show-halting, host-read ad. Yes, I agree that those ads are not the same, and people are generally more receptive to host-read ads, where the host of the podcast, or the YouTube video, or the author of the blog post, are themselves reading out the ads.<\/p> And it gets more interesting when you throw in affiliate products. And the creative and organic host-read ads.<\/p> If you know someone who tells you that they love ads, or they like ads, they're either lying to you, or something is wrong with them and you need to tell them to get their head checked LOL!<\/p> Listen to the show for the rest.<\/p> https:\/\/SubscribeMe.fm<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "10\/22\/2018";
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tempEpisode.podcast_episode_name = "Ad Revenue Model Is Dead, Sponsors Are Unreliable, \"Donations\" Is Not A Business Model - Ep #75";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505021\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637400-44100-1-c7736bfb4a0fa909.mp3";
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tempEpisode.podcast_episode_description = " My AdSense earnings would fluctuate between $500 to $1500, most of the time averaging about $1000. But I never averaged more than that through AdSense ads. This, despite being #1 on Google, getting tons of traffic, targeted audience, despite buying every course on AdSense and SEO and list-building and optimizing every darn part of my website, constantly creating traffic and on and on and on. The work to stay at the top of Google as relentless, but all of that work didn't payoff as much as it should have, given that I did reach #1 on Google and built a list of more than half a million email subscribers at one point.<\/p> You know why it didn't work? Because ads generally don't work for most people - not for most publishers and content creators, anyway.<\/p> Listen to older episodes of this show at https:\/\/SubscribeMe.fm<\/p>\n";
tempEpisode.podcast_episode_date = "10\/08\/2018";
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tempEpisode.podcast_episode_name = "Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505018\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637388-44100-1-ce2f945f22c4f61a.mp3";
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tempEpisode.podcast_episode_description = " 3 bold predictions for the next 5 years: Subscription Overload, Loss Leader Overload and Lifestyle Aggregators.<\/p> I predict that by the year 2023, everything we use today in day-to-day life, will become subscription based.<\/p> And because there's going to be an explosion of subscription-based services, there will be what I'm calling Subscription Aggregators. or Sags. And one step up from Sags, will be what I call Lifestyle Aggregators, or Lags.<\/p> Finally, there's going to be an explosion in Loss Leaders.<\/p> Listen to the rest of the show on your favorite podcast app or at https:\/\/SubscribeMe.fm<\/p>\n";
tempEpisode.podcast_episode_date = "09\/10\/2018";
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tempEpisode.podcast_episode_name = "Audio and Voice Are The Future, All-In On Audio - Ep #73";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104504987\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637380-44100-1-bb53fcff62bc59dd.mp3";
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tempEpisode.podcast_episode_description = " After I got back from speaking at Podcast Movement 2018, I was thinking about all of the positive things that have happened for me in the last 2 or so years.<\/p> I've been getting a lot of traction with my efforts in the podcasting space. Which is why I'm going All-in on Audio.<\/p> I have 3 podcasts now - one of which you're listening to right now - https:\/\/SubscribeMe.fm<\/a>\u00a0.<\/p> And then there's my 2nd podcast called \"Cut To The Chase\", which I had put on the back-burner for a while, but I'm moving it to the front-burner now.<\/p> And then a few days ago, I launched my THIRD podcast, which is really an Alexa Flash Briefing first. See https:\/\/www.amazon.com\/dp\/B07GLP1KV1\/<\/a><\/p> That is also available as a podcast at https:\/\/CutToTheChase.fm.<\/a><\/p> Listen online at https:\/\/SubscribeMe.fm<\/a>\u00a0<\/p>\n";
tempEpisode.podcast_episode_date = "08\/26\/2018";
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tempEpisode.podcast_episode_name = "Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505032\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637428-44100-1-9e5c7100e06437b5.mp3";
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tempEpisode.podcast_episode_description = " \"To Have Great Power, You Need to Take On Great Responsibility\".<\/p> That's my new \"Reverse Spider-man\" quote, a cool twist on the original Spider-man quote.<\/p> I actually came up with the idea for this as I was preparing for a presentation that I'm giving next week, at Podcast Movement 2018, in Philadelphia.<\/p> But as I was creating the slides for my presentation, I have a section in there, where I talk about building your own platform, owning your platform, owning your domain, building everything on your own website, vs building it all on a third-party platform.<\/p> As I was doing a comparison table comparing third-party platforms versus your own WordPress site, I came up with the idea for today's episode.<\/p> Do you remember Uncle Ben from Spider Man? He is Peter Parker's uncle who gets killed by a burglar who is trying to escape after a robbery. So in the movie, Peter Parker, aka Spider Man, lets a burglar get away just a little bit earlier, and that same burglar ends up shooting and killing his Uncle Ben. And a dying Uncle Ben tells Peter, one of the most famous movie quotes ever. He tells him: With great power, comes great responsibility.<\/p> It's an amazing quote, no doubt.<\/p> But guess what? Uncle Ravi has a quote for you today, that's going to put Uncle Ben's quote to shame.<\/p> Listen online at https:\/\/SubscribeMe.fm<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "08\/02\/2018";
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tempEpisode.podcast_episode_name = "Part 2: Product First? Or Audience First? - Ep #71";
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tempEpisode.podcast_episode_description = " Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.<\/p> Which is WAY easier said than done.<\/p> And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I'll talk about that in a second.<\/p> Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you've accomplished that, then Strategy #2 - which is building an audience first - becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience.<\/p> I actually have a name for this: Go Deep, Then Wide.<\/p> So when you find a niche where you have already created a product and you're starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product.<\/p> Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide.<\/p> Listen online at https:\/\/SubscribeMe.fm<\/p>\n";
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tempEpisode.podcast_episode_name = "Product First? Or Audience First? - Ep #70";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Product First or Audience First? A burning question for anyone starting an online business. And as much it might seem similar to the complicated \"Which came first, the Chicken or the Egg\" discussion, it's actually not all that complicated when it comes down to the core nature of these two strategies.<\/p> There is no simple one-size-fits-all answer here, so I'll try to break it down as best as I can, given my own experience selling a number of products online since 1998, and then add to that my experience coaching and consulting with clients since 2003.<\/p> There are basically two schools of thought when it comes to creating an online business. Each one involves a completely different strategy.<\/p> Strategy #1) You create a product first, and THEN find an audience for that product<\/p> Strategy #2) You build an audience first, and THEN create a product<\/p> Strategy #1 is basically to start with what skills and resources you have and create your product or service first based on your own knowledge and experience. And then you find an audience for what you've already created. And then you keep improving the product and extending it and then creating other products and services around your core product or core niche, as you get more feedback from current, past and future customers.<\/p> Strategy #2 is basically to first build an audience, that is hopefully big enough, hungry for a solution to a pain, can actually afford to pay for it, is easily reachable, and easy to work with. And then create something FOR that audience.<\/p> There are a lot of tangents I can go in when talking about some of these things - like how big of an audience do you really need? That really depends on what kind of a product or service you're selling.<\/p> If you're selling something for 1000 dollars, and your goal is 100,000 dollars, then you only need 100 clients. If you're selling something for 20 dollars, and your goal is the same 100,000 dollars, then you need 5000 clients. So I won't get into that discussion today, as I have that planned for a later episode.<\/p> For the purposes of today's discussion, I'm just going to stick to the two strategies: Build Product Then Audience, or Build Audience Then Product.<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_name = "Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Should you create a Facebook Group? Or an Online Forum on your own site, your own domain, on your own hosting account?<\/p> This episode is for you if you have a Facebook group that doesn't have too many members, or has many members, but not enough engagement, or maybe you're planning to start a community, but you're torn between a Facebook group and creating your own Forum.<\/p> And even if you have a successful Facebook group right now, and have absolutely no plans of starting your own forum, I would still urge you to listen to the entire episode, because I hope - actually, I know - that there is going to be something in here that you may not have thought of before.<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_name = "Put Your Money Where Your Mouth Is And Pay to Play - Ep #68";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505041\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637438-44100-1-121e682298c47836.mp3";
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tempEpisode.podcast_episode_description = " What Shark Tank has taught us about getting some skin in the game, why you must pay to play in order to get the best, and fastest results, and how you can come up with the money to pay for promoting just about anything!<\/p> You've probably heard the saying \"Put your money where your mouth is\". Which basically means: Stop TALKING about things, and start putting in some money into whatever you're trying to accomplish. If you just TALK about how passionate you are about something, and TALK some more about how much you care about something, then if you have NOTHING invested in it financially, then it makes it that much easier to just walk away from it. Which shows a lack of commitment.<\/p> So, don't TELL me, SHOW me that you care - about your online business, or your online course, or your audio course, or your Kindle book, or your podcast.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
tempEpisode.podcast_episode_date = "02\/10\/2018";
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tempEpisode.podcast_episode_name = "13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Do you want to take your online business to the next level in 2018?<\/p> Here are 13 things that will help you reset, refocus and reprioritize by revisiting everything - starting with your goals, your priorities, your web site, sales offer, content marketing, lead magnet, website performance and more.<\/p> Likes and Comments won't pay the bills. You have to build a business, you have to market and monetize your content, create offers, make sales, and work on attracting your 1000 true fans.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
tempEpisode.podcast_episode_date = "01\/07\/2018";
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tempEpisode.podcast_episode_name = "Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505073\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637470-44100-1-0c8c014ab0695891.mp3";
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tempEpisode.podcast_episode_description = " Do you remember the last time you signed up for a webinar, showed up at the pre-scheduled time, then watched it start to finish? If you have, then congratulations - you're among the minority of folks theses days.<\/p> And that's because most people are getting jaded by so-called \"webinars\", which are nothing but a pre-recorded video, with a long, drawn-out intro, where the presenter usually starts off really slow, welcomes users as if there are real users listening live, and sometimes it may actually be true - that it was probably a recording of an actual live webinar when there WERE real people listening. Either way, it usually takes about 10 minutes or so to get into the meat of the content. There's the obligatory self-praise in the beginning, showing some warm-and-cuddly family pictures with kids and pets, and vacation shots, and a bunch of \"see, this is why I'm cool\" type of accomplishments.<\/p> Honestly, most webinars are a waste of time because there's way too much fluff.<\/p> Have you ever been at a Karaoke party? I've been at many, especially holiday and New Year's parties. EVERYBODY thinks that they're rockstars, EVERYBODY thinks they've got an amazing voice. And the HUGE gap between their imagination and reality, is just mind-numbing.<\/p> And the problem with Facebook live videos is that most people think that they can just hit \"go live\" and start winging it. For the average person, doing a great live video that is interesting, fast-paced, offers value to their target audience, is still super hard. And what's worse, like the karaoke night, they don't know that their live performance sucks, that they may not have the talent, training or technique to pull of a live video, maybe they don't have the right equipment, and sometimes, let's admit it - some people are just not that interesting.<\/p> (listen to the show for the rest)<\/p> Listen online at\u00a0http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "12\/13\/2017";
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tempEpisode.podcast_episode_name = "Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505039\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637420-44100-1-78b90716679c798d.mp3";
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tempEpisode.podcast_episode_description = " Is there a \"Discoverability Problem\" in Podcasting? Yes, absolutely! Unless you're Tom Hanks' character in the movie Castaway, and your show is titled \"PodCast Away\" :-), and you're the only podcaster on the island and you have a completely attentive audience with no other options for entertainment, like you know, Wilson, the volleyball, then there is going to be a discoverability issue.<\/p> And this discoverability issue doesn't affect just podcasting, but it applies to pretty much everything else in life, whether that's people discovering your website, blog, your product, or service. Heck, there is a discovery issue even when it comes to meeting the woman or man of your dreams!<\/p> The goal of this episode, is to acknowledge the issue, find out the root cause, and then also talk about what we can do about it as Podcasters.<\/p> The issue of discoverability in podcasting is exponentially magnified, for a few different reasons.<\/p> Check it out the show-notes at http:\/\/SubscribeMe.fm\/65\/<\/a><\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "11\/29\/2017";
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tempEpisode.podcast_episode_name = "My \"Brilliant-5, Blah-95\" Rule For Making or Marketing Anything - Ep #64";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505040\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637457-44100-1-e7471ec4171c05cc.mp3";
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tempEpisode.podcast_episode_description = " My \"Brilliant-5, Blah-95\" Rule For Making or Marketing Anything, Hobbyist vs Entrepreneur, Death (of your business) by a 1000 cuts, my Guinness World Record, the Worst Title Ever for a free report or Facebook post or just about any type of list post, and finding out: Are you a Performer, or a Pretender?<\/p> When I published my first, real, paperback book back in 2007, called \"No Business Like E-Business<\/a>\", I wanted to quickly figure out how to promote my book. So back then, if I wanted to learn something quick, I just went to Amazon and bought the best couple of books on the subject. So for promoting my book, I bought a book called \"1001 Ways to Market Your Books\". Back then, it had like a massive number of reviews, highly rated, lots of folks all over the web singing its praise. So naturally, I bought the book.<\/p> Long story short, there's a reason why it has 1001 ways to promote a book, because it lists every dang method there is, however basic, like Print a business card, Attend meetings and hand out your cards, Accept credit cards on your site, and so on.<\/p> Like me telling you, hey, if you want to promote your web site, I have 3 amazing tips for you. Ready? 1) Register for a free account on Facebook.com 2) Friend as many people as you can. 3) Post the link to your Amazon product page. BOOM. AWESOME SAUCE, right???<\/p> Nope, not very awesome. That's downright stupid. It's the most basic of basic things.<\/p> So if a list is showing you 1001 of ways of doing something, then that list is usually full of obvious things, and so watered down, that only 5% of it is actually going to be useful and impactful. I call it the 5\/95 rule. 5% of it is brilliant, 95% is blah.<\/p> That's how my new rule was born: My \"Brilliant-5, Blah-95\" Rule.<\/p> Other links:<\/p> Free Facebook Group that you can join to see behind the scenes of my membership site: http:\/\/SubscribeMe.fm\/group\/<\/a><\/p> For the show notes or to listen to this episode online, go to http:\/\/SubscribeMe.fm\/64\/<\/a><\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "11\/08\/2017";
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tempEpisode.podcast_episode_name = "Behind The Scenes of My Online Course - Ep #63";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505033\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637439-44100-1-c2524c3d7585ccc7.mp3";
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tempEpisode.podcast_episode_description = " I'm currently working on \"SubscribeMe Academy\" - my Online Hub of Courses, Coaching & Community - that I'll be launching shortly.<\/p> I have so far completed just over 160 hours of work on it so far - mostly with the video creation for my first major course, called Premium Podcasting.<\/p> On this episode, I'm going to take you behind the scenes of this new membership web site that I'm creating, as much as I can do on a podcast, of course, and talk about the tools and strategies I've been using, so that you can get an idea as to not just how much work this thing is, but also that it is very much doable if you have the know-how, and the right tools.<\/p> Other links mentioned on this episode:<\/p> TOC Technique: http:\/\/SubscribeMe.fm\/24\/<\/a><\/p> Start with the Pricing Table: http:\/\/SubscribeMe.fm\/62\/<\/a><\/p> Free Facebook Group that you can join to see behind the scenes of my upcoming membership site: http:\/\/SubscribeMe.fm\/group\/<\/a><\/p> To see the rest of the show notes, go to http:\/\/SubscribeMe.fm\/63\/<\/a><\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "10\/10\/2017";
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tempEpisode.podcast_episode_name = "Start with the Pricing Table - Ep #62";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505007\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637417-44100-1-83ef4e07e8759972.mp3";
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tempEpisode.podcast_episode_description = " Start with the last thing first.<\/p> You may have have heard of variations of that. Like start with the end in mind.<\/p> So when I say start with the last thing first, I'm talking about starting with the pricing table, which is the LAST thing most people would think about when it comes to creating their membership site.<\/p> People worry about themes, and plugins, the design of the web site, what colors to use, what logo to use, creating all social media properties for their membership site - like creating a Twitter account, a Facebook page, an Instagram account and on and on. And then they completely lose track of one critical piece to all of this.<\/p> When I say pricing table, I'm talking about your OFFER as a whole<\/p> So start with the pricing table FIRST. BEFORE you create any content, BEFORE you create any products, BEFORE you even design a landing page on your web site... the very first thing you should brainstorm and strategize, is your pricing table because everything starts and ends with your offer.<\/p> And you don't need a fancy theme or WordPress plugin to create a pricing table. You can do it real easy with a simple Microsoft Excel spreadsheet - or a Google Sheet.<\/p> I have a picture of my new pricing table that I created, for my upcoming membership site, and you can see it at http:\/\/SubscribeMe.fm\/62\/<\/a><\/p> Other links mentioned on this episode:<\/p> Episode 24: TOC Technique - http:\/\/SubscribeMe.fm\/24\/<\/a><\/p> Show notes: http:\/\/SubscribeMe.fm\/62\/<\/a><\/p> Free Facebook Group that you can join to see behind the scenes of my upcoming membership site: http:\/\/SubscribeMe.fm\/group\/<\/a><\/p> (listen to the show for the rest)<\/p>\n";
tempEpisode.podcast_episode_date = "09\/15\/2017";
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tempEpisode.podcast_episode_name = "$99 One-time Better Than $9\/mo Recurring? - Ep #61";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505047\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637431-44100-1-9f31ed7e8844db0a.mp3";
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tempEpisode.podcast_episode_description = " I'm going to share a very stark and dark truth: That when you're first getting started, selling a one-time product for 99 dollars is Better Than selling a Recurring Subscription for 9 dollars a month.<\/p> You're probably like \"Wait... whaaaat? But Ravi... You're the guy who has a podcast about membership sites and recurring subscriptions, who talks about DOGPOO vs DOSAA\" (which stands for Do Once, get Paid Only Once, which is DOGPOO, and stinks.. versus DOSAA - Do Once, Sell Again and Again - so DOGPOO stinks and DOSAA rocks). Now back to your voice...<\/p> \"But Ravi, you're the guy who is always saying that you have to add a recurring subscription model if you want your business to flourish in the long-term - so you're now telling me I'm better off with a one-time product rather than a recurring subscription?\"<\/p> Yes and No. There are some disclaimers. So don't freak out just yet. You should plan big, but start small. You should plan and prepare to add a subscription model, but you should start with a one-time product.<\/p> Be sure to listen to the full episode to understand my perspective. where I also talk about 2 of the biggest Membership Site Pricing Mistakes that people make when it comes to charging Subscription Fees.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_name = "Podcasting is So Dang Hard, So Start One Today - Ep #60";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Welcome to Episode #60 of the SubscribeMe show from SubscribeMe.fm<\/a>, where I talk about creating membership sites & online courses, how to make, market and monetize digital content, the world of WordPress, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm Ravi Jayagopal. I'm the creator of CoolCastPlayer.com<\/a>, a pretty yet powerful audio player and podcast player plugin for your WordPress site.<\/p> In today's episode, I'm going to give you a few reasons for both why you SHOULD and why you should NOT start a podcast.<\/p> You know how in shows and movies, someone walks up to a main character and says \"I have both Good news and bad news\", and the main character always says, \"give me the bad news first\". So that's what I'm going to do here as well, because, you know, you are the main character in this show.<\/p> So, first... Reasons why you should NOT start a podcast.<\/p> Audio is actually easier than video - at least, most forms of face-on-camera videos, because if you're going to be in the video, then you have to think about your clothes, hair, shaving, or makeup, lighting, are you going to do it indoors or outdoors. If you're doing it outdoors, are you going to use just natural sun light, if yes, then if you shoot for an hour or two, then you'll see the lighting differ in the final output because of clouds and the position of the sun itself changing, all of the outdoor noises that you have to consider because I don't know about you, but the second I walk into my backyard to shoot a quick 3 minute video, it feels like the entire universe conspires against me.<\/p> And my neighbor, who probably hasn't mowed his lawn in weeks, comes out of the blue and starts his lawn mower or leaf blower. Another neighbor down the street starts doing some construction work, all of the kids come out to play, especially the cute little ones with such high-pitched screams that only your dog can hear it. Of course, your mic picks up EVERY thing, including the A\/C unit in your own backyard going off all of a sudden. But think about how many talking-head or face-on-camera videos a typical person creates over their lifetime. Probably not too many, unless they're doing the occasional sales video for their web site.<\/p> That number is however tripling by the day thanks to Facebook Live and Instagram and Snapchat and what not. But still, that's still a very small percentage. Of course, there are those casual screencast and how-to videos which are actually easier to produce than a typical podcast, because of the long-term commitment that a podcast brings. So don't compare audio to the much harder selfie videos.<\/p> We're going to compare creating audio - or a series of audio files - as in, a podcast - we're going to compare creating a podcast all the mostly written-word blog posts and Facebook posts and Instagram posts and Medium posts that you would create.<\/p> So podcasting, in spite of what some people would have you believe, is actually way harder compared to most other form of content generation.<\/p> And then I also talk about all the reasons why you SHOULD start a podcast... like today!<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_name = "How Long Should Videos In Your Online Course Be? - Ep #59";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Welcome to Episode #59 of the SubscribeMe show from http:\/\/SubscribeMe.fm<\/a>, where I talk about creating membership sites & online courses, how to make, market and monetize digital content, the world of WordPress, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm Ravi Jayagopal. I'm the creator of http:\/\/CoolCastPlayer.com<\/a>, a pretty yet powerful audio player and podcast player plugin for your WordPress site.<\/p> Asking how long your videos in your online course should be, is very similar to asking...<\/p> How long should your sales page be?<\/p> How long should your podcast be?<\/p> How long should your blog post be?<\/p> How long should a movie be?<\/p> I just have one simple answer to this:<\/p> There is no such thing as \"too long\" - only \"too boring\".<\/p> And as much as I would like to take credit for that line, it's not from me, and unfortunately I don't remember who originally said it. But it is such a great truth, that it applies to pretty much every type of content produced in every single format - whether it is Video, Audio, Blog Post, or Sales Page.<\/p> And that's what I talk about on today's episode.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_name = "The Art of Viral Marketing - Ep #58";
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tempEpisode.podcast_episode_description = " On today's episode, I interview Brian Swichkow from GhostInfluence.com, a brilliant marketer who has some refreshing ideas about creating content that goes viral. Brian has done some really cool stuff in the past.. like, he once pulled of a massive prank on his roommate using Facebook ads, which made his room mate completely paranoid, like... Will Smith in the movie Enemy of the state.<\/p> Reddit.com is one of the biggest social sharing site and online communities in the world, and is the 4th most visited site in the US and the 9th in the world. Reddit.com users are just brutally honest and educated and geeked out. They're super hard to impress, as much as a popup form on a web site is likely to impress someone in 2017.<\/p> But if you can post great content that is genuinely great, and there's no element of trickery or sales-pagery - if that's even a word - and they don't sense that you're trying to sell people something or trying to get them to sign up for something and there's no ulterior motives that they can sense in your content, then your content can go explosively viral.<\/p> But... if you can't link back to your site, if you can't get them to follow you back to your site so you can put them on your list or sell them something, what's even the point of posting on Reddit?<\/p> I asked Brian the exact same question, knowing that you would be thinking about exactly that too about Reddit. And the answers he gives on this interview, are absolutely worth 10x the price of your attention. And I am not exaggerating in the least bit, when I say, he's the most interesting man I've met in a very long time...<\/p> (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
tempEpisode.podcast_episode_date = "06\/20\/2017";
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tempEpisode.podcast_episode_name = "Content Marketing is Dead. Long Live Native Marketing - Ep #57";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Have you ever visited JKRowling.com? JK Rowling, as you probably know, is the author of probably one of the greatest ever series of fantasy books, Harry Potter. And I'm guessing you have never visited her blog, or her web site, to buy her books. Have you ever visited GaryVee.com? Did you know his now famous WineLibrary.TV - which most people have probably never even heard of, but still probably know who GaryVee is - wouldn't have become popular if not for YouTube. And there would be no Gary Vaynerchuk if all he did was create his own self-hosted Wistia videos on his own site, and blog on his own site. That is the crazy new world of content marketing in 2017. Your web site, can no longer be the focus of your marketing efforts. Your web site is no longer the spearhead of your content marketing. Let me explain. The old model of content marketing was, to publish something on your own web site - whether it is a blog post, or a video, or a podcast - and then post a link to that piece of content on various platforms and web sites and try to get EVERYONE back to YOUR website in order to consume the full content, so that you can cookie them for retargeting, or make them join your list. So basically post a teaser everywhere, and they have to come back to your site to get the full scoop. That content marketing model is outdated for many reasons. People today spend a lot of time - and I mean, a LOT of time - on social media platforms like Facebook and Instagram and Snapchat and YouTube. And they actually prefer to stay on those platforms to get their daily fix of news, entertainment, politics, sports, and cat-videos. The social platforms themselves are encouraging content that keeps their viewers within the platform, and they don't take kindly to outgoing links, doesn't matter if it is to your own web site. Have a video? Facebook wants you to upload it directly to Facebook, and not just post a link to the video on your site. In fact, I know this for a fact, that a video that is uploaded natively to Facebook, gets a ton more views, likes and comments, than a link that simply takes someone outside of Facebook back to, say, YouTube.com, or to a page on your site where you have a youtube or self-hosted video. Instagram doesn't even allow links within the body of a post. Instagram wants you to upload pictures and videos directly to Instagram, not just use Instagram as a way to get people to click to your web site. (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_name = "Cross-Posting vs. Repurposing - Part 3 - Ep #56";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505009\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637414-44100-1-3e472a9ca05ac949.mp3";
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tempEpisode.podcast_episode_description = " Cross-Posting is NOT the same as Repurposing. Repurposing has completely different goals. It lets you take content you create in one medium, say you start with a written blog post, and then later on, over time, whether that is a few days or few weeks or even over a few months, reformat and restructure that content, maybe even recreate it from scratch for a different format, and then publish it on to various platforms or mediums. Repurposing is about leveraging your message. But cross-posting is leveraging your actual content, the actual format itself, and it is done in real-time, and is more useful for solopreneurs, or small businesses that don't have a dedicated social media manager or content marketer. The problem with repurposing is that it takes time and effort. So if I write a blog post, repurposing it into a video, or a podcast, is a completely separate project. So repurposing is basically transforming your content and adapting it for completely different media. But cross-posting is taking the exact same content - which is, Message, Photo, Call-to-Action, which was the title of episode at http:\/\/SubscribeMe.fm\/54\/<\/a> - and taking those 3 universal content marketing elements, and leveraging that across as many suitable platforms as possible. (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_name = "The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505017\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637426-44100-1-00540bb843af1d6a.mp3";
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tempEpisode.podcast_episode_description = " \"Better to do something imperfectly than to do nothing perfectly\", said Robert H. Schuller. I actually recommend cross-posting content, because this is not about \"perfection\". It's NOT about meticulously formatting content and making it perfectly native to each platform. Most people don't have the time for that. They just don't. Every platform has an \"Edit\" button - you can ALWAYS go in later and tweak the post to your heart's content. There's nothing wrong with editing your posts. I do this myself. Like adding shortlinks to my FB posts, removing some of those hashtags that came over from Instagram, because hashtags don't matter as much in Facebook. My cross-posting automation is about \"productivity, not perfection\". And I tell you how to set up IFTTT - If This Then That - to create this cross-posting. And ever since I started doing this cross-posting, I was able to create 20+ posts blog in April alone. And I'm not talking junk posts - I'm talking really useful content, VERY relevant to my target audience, and if someone went to my blog first, they'll no longer think wow, this guy last posted on his blog in August 2016, and before that in Jan 2016. So they won't think my blog is gotten outdated. There's useful content to consume. And it keeps my blog fresh in Google's perspective, creates lots of long-tail traffic because it has lots of keywords and real, non-spammy content, so it's all win-win. (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "05\/11\/2017";
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tempEpisode.podcast_episode_name = "Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505034\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637450-44100-1-9b2490460bd70249.mp3";
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tempEpisode.podcast_episode_description = " What I talk about here is not about spamming the social networks. It's not about \"auto-posting\" or blasting your content and re-posting it multiple times throughout the day or throughout the week and flooding the feeds of your followers. This is not about twitter-bombing where you use a content scheduling tool like Edgar or Social Juke Box and just recycle content endlessly. All of that has its place too, when done the right way, in the right amount. I'll talk about social content recycling and scheduling and stuff in a different episode. But today's episode is about productivity. About leveraging your time. Your team's time. It's like setting off a mini social media snowball, where what you're doing picks up steam - picks up momentum, as it goes along. When I first posted this content on my own social networks, someone on Facebook said something about how this is not a good idea. I'll address that comment as well, and talk about the real purpose behind this funnel. This entire funnel starts with Instagram, but you could set yours up differently while still following the same concept. And here's how it works... (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "04\/24\/2017";
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tempEpisode.podcast_episode_name = "How Your Online Course Can Be Better Than Disneyland - Ep #53";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505070\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637460-44100-1-a7312722dc691b2e.mp3";
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tempEpisode.podcast_episode_description = " Here's How Your Online Course Can Be Better Than Disneyland<\/a> (hint: Be like Universal Studios). There will always be people who wouldn't mind paying more in order to get faster service, more access to you, premium access, front-of-line access to your products and services, so to speak. People are willing to pay more as long as they get a lot more value from the deal. So it's all in the offer. And how you package it. And how you position it. And how you present it. And of course, it's also in how you deliver it, and deliver on the promises, and keep delivering month after month, if you want them to keep paying you month after month. And don't be afraid to create bigger, more expensive packages, that gives people faster service, better access, direct access to you, or your team, better training, one-on-one calls, faster set up, more hand-holding, that will help them implement your products and services faster, with less headache, with a shorter learning curve, with better support, and faster support. So don't forget to create more \"Front of Line\" access offers. Don't be like Disney. Treating everyone the same and not allowing anyone to pay extra to get extra, is all find and dandy. But when it comes to business, your customers will pay to be pampered. That's what leads to a bigger bottomline and more profits for you, and also the happiest, easy-to-please and lowest-overhead customers, who will happily pay extra, to get extra, and they will also be the ones to praise you and recommend you the most. (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "04\/10\/2017";
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tempEpisode.podcast_episode_name = "7 Member Retention Strategies - Chris Farrell - Ep #52";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505019\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637386-44100-1-463e4b41a68f2852.mp3";
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tempEpisode.podcast_episode_description = " On today's show, I interview Chris Farrell from SetbacksAndSuccess.com<\/a>.<\/p> Chris gives you 7 powerful, yet easy to implement, tips for keeping your members.<\/p> Especially because it is so much harder to get a new member, compared to keeping an existing member. So don't underestimate the power of Member Retention.<\/p> So listen to the full show to hear Chris' 7 Successful Strategies you can use in your membership site to retain your paying Members.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
tempEpisode.podcast_episode_date = "03\/28\/2017";
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tempEpisode.podcast_episode_name = "Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
tempEpisode.url = "https:\/\/anchor.fm\/s\/1067d1e1c\/podcast\/play\/104505093\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-23%2F402637424-44100-1-0a3840d1f8807b77.mp3";
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tempEpisode.podcast_episode_description = " There are three ways to pay commissions to your affiliates: Which I jokingly refer to as one right way, and 2 wrong ways.<\/p> And those 3 ways are:<\/p> 1. Instant commissions<\/p> 2. Delayed commissions and<\/p> 3. Fake Commissions.<\/p> And I talk about all 3 ways on this episode of the SubscribeMe.fm show.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_description = " I deliver a fun and inspiring State of the Internet Address that throws light on the world wide web in 2017, and how far we've come since I got started online (1998). I also wanted to celebrate the occasion by inviting a very special guest on the show. And that guest is Rohan Prashanth, my 13 year old son, who has started his own podcast called \"Zombies and Heroes<\/a>\". It's a movie and TV show review podcast, and his most recent episode, in which he reviews the movie \"Split\" starring James McAvoy and directed by M. Night Shyamalan, the same guy who directed the 6th Sense, and this episode is easily his best one yet. So I asked him if he can create a solo segment for this show, and for you and all other future podcasters, and I wanted him to tell you first hand, about his experiences with being a first-time podcaster, and also talk about his full workflow, and take us from the time he comes up with an idea, to the time he publishes it and it goes live on iTunes. Just so you know, he does all of this, end to end, all by himself, with absolutely no help from anyone. And I also talk about my favorite tools and services that I use in my business. (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/a><\/p>\n";
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tempEpisode.podcast_episode_name = "Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49";
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tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Why bother setting up a webinar when you can be putting a pre-recorded video on a page that they can consume right then and there, and not have to schedule a time and come back to it at another time? What really is the difference between a webinar and a video on a squeeze page? What are some of the biggest mistakes people make when designing or executing a webinar? Am I an exception in not having time to attend a webinar at the scheduled time? There's the live webinar, pre-recorded webinar that only plays at certain times and the hybrid. What are some of the pros and cons of those types? How to find out which one is best for your audience? Most of them say that they're not going to record it, because they want you to attend it live, that is IF they're doing it live. So should you make a recording available? When I go to Facebook, I see literally half the people promoting some kind of a webinar or other. There's so much noise. How do you distinguish your webinar from the rest, and other than promoting it using Facebook ads, are there any other creative ways to promote a webinar? These are some of the questions Jon Schumacher from WebinarMasterySummit.com answers on today's show. (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_name = "MMA: Money Making Activities: Creation vs. Promotion - Ep #48";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " MMA is my acronym for Money Making Activities. If you listened to episode #4 of this podcast, titled \"Too much content, too little revenue\" , which you do at SubscribeMe.fm, I talked about a listener, Michael, who at the time, had been super-successful at creating lots of content, had millions of downloads of his podcast and his YouTube videos, but had not had much success at monetizing 9 years of hard work. Imagine that: 9 years of putting out great content, more than a thousand episodes published of his podcast and YouTube videos, millions of downloads and views, yet he was making ALMOST NOTHING from all that work. Practically ZERO. And I'm not saying that you need to make money from your passion projects. But that's exactly what it comes down to: Is your podcast, your web site, your product or service - is it just a passion project for you? Is it just a hobby? Is it a past-time? Then I'll tell you right now, that this podcast is probably not a good fit for you, because the title of this podcast, is Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses and Subscriptions and about building a long-term profitable online business. It's not about how to create a successful hobby. The biggest mistake a lot of people make, is that they spin their wheels on activities that they THINK is helping them move their business forward. And I tell you how to avoid those same mistakes. (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_name = "SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Let's start with how affiliate links can help your SEO efforts - especially when the affiliate links have your domain in them.<\/p> As you know, the number of incoming links to your web site is an essential part of SEO. The more incoming links you have, the more \"popular\" Google believes your web site to be, and the higher your site shows in search results. Sure, \u201cdo-follow\u201d is better than \u201cno-follow\u201d. But no-follow links are still way better than no links at all! And that's where having an in-house affiliate program - like the built-in affiliate module that DigitalAccessPass.com (DAP) comes with - can be such a HUGE advantage over, say, a third-party affiliate program like with ClickBank.<\/p> Now, there definitely are some advantages to using a third-party affiliate program like ClickBank - like getting access to their built-in network of affiliates. But remember that just because you sell through ClickBank does not mean you're going to get all of them - or even most of them - to promote your product. You will still need to promote your program to recruit any of them. So I don't recommend using ClickBank just because you think all those affiliates will promote you. There are other real benefits to using ClickBank, which I will be addressing in an upcoming part of this affiliate series.<\/p> So, unless you're already making 5 or 6 figures a month, having an in-house affiliate program can give you a huge advantage.<\/p> Then I talk about Refunds and Clawbacks.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_name = "How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46";
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tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " So How Much Should you Pay Your Affiliates? The answer to that depends on a bunch of different things. Let's start with your product funnel - like... is this a lead-generator or a loss-leader followed by one or more back-end products? Is there an instant 1-Click Upsell after the purchase? Do you have a mature product line where you can upsell them in the future? And it also depends on your sales goals: How much do your products and services cost, how much do you wish to make per sale - is it just for this specific launch, or is this a lifetime funnel? What's your cost of after-sales support? What is your profit margin? Is it digital product or a physical product? With physical products, you have overhead - like shipping and handling and return shipping and damage and delays - you won't have any of that with a digital product. (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " An affiliate program is the lowest hanging fruit that you can grab without even stretching your arms. Like, you can grab this even if you were 4 feet tall. And it always amazes me why EVERY SINGLE business does not have one. Another thing that amazes me, is that people will spend months and months on the technology and all the tricks and tactics in the book, but they won't spend a darn minute on thinking - how the heck am I going to market this thing and get people to come to my site, read my sales page, click on a buy button and actually agree to give me real money! And in the case of a membership site, you want them to voluntarily sign up to automatically give you money again and again, month after month. The hardest thing in the world is marketing and converting visitors into buyers, and buyers into members. Yet people will spend literally 90% of their time tweaking buttons and colors and how many upsells they need to have, and trying to get the fanciest of fancy CRM and funnel building and email marketing tactics. The EASIEST thing in the world is to add an affiliate program to your business. It's so easy to do, that it actually kills me to see most people not even giving it a few seconds of thought. And I don't want you to make the same mistake. So be sure to listen to this entire series about having your own affiliate program. Now, one of the biggest features you need from your affiliate software, is that it has to make it super simple for new buyers to become an affiliate. (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_description = " Just in case you are not familiar with this term, this is where, a seller - take my own business for example, at DigitalAccessPass.com. You can sign up to become an affiliate. Then you get a special link that you can promote on social media, to your email list, on your blog, even on your podcast. And if someone visits your special affiliate link, they are redirected to our web site, and a special browser cookie - a small piece of code that all web sites use - is set on that person's browser, tagging them as having been referred by you. And then, if they later go on to purchase any products from DigitalAccessPass.com, then you become that buyer's affiliate, and you can earn up to 33% in affiliate commissions. So if they went on to buy something for a 100 dollars, then if the commission for that product is 33%, then you get 33 dollars credited to your account. And then, once a month, we pay out commissions for all past purchases that happened before the last 60 days. Now, we pay only after 60 days, because payment processors like Paypal give a buyer up to 60 days to ask for a refund. So once the buyer is past the refund period, we pay out any commissions due to you. Don't worry if this affiliate program sounds a bit complicated, especially if you've never had your own affiliates before, but just know that DAP - or DigitalAccessPass.com - automates the whole process for your affiliates, for the buyer and for you, as the site owner. Affiliate marketing is nothing new. Amazon.com built their entire business in the early years from allowing affiliates to promote their products on their web sites, and giving them the ability to earn commissions on any sales that are generated through their referral. At DigitalAccessPass.com (DAP), we have built our entire business without any kind of Google-gaming. Not that we don't care about Google. Of course, we do. We even used to have a few ads running on AdWords - we no longer do - we stopped running them about a year ago. No paid ads, no SEO gaming, no fake blogs or link farms. On rare occasions, we do some link building, but it's all totally white-hat and Google-approved stuff. Most of our customers find out about DAP through a review article online, someone recommending it via email , or a post in an online online. So we have never had to worry about Penguin, Panda or any other cute animals :-). So how did we do it? (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_description = " This is Part 2: Seth Godin Ruined The Internet.<\/p> Becoming a Celebrity, building Authority, being perceived as an Expert? Of course, it's easier said than done. Because there were a lot of things that went into the huge success that this \"guru\" had. There's a whole lot of hard work, commitment, passion, timing and personality and likeability and trustworthiness and so many factors that go into someone ascending to that all-star level.<\/p> But most people don't necessarily care about becoming the GOAT - as in Greatest of all time - in a given niche. You probably don't care about being a GOAT. I know I don't care about being the GOAT.<\/p> Some people will tell you that you don't really need to worry too much about learning a lot - just know a little bit more than the ones you are teaching.<\/p> BAD ADVICE!<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_name = "5 Lessons Learned From 1 Year of Podcasting - Ep #42";
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tempEpisode.podcast_episode_description = " It has been an incredible journey for the last 365 days.<\/p> Today - September 26, 2016 - is the 1st anniversary of this podcast, at SubscribeMe.fm. Full of excitement, nervousness, apprehension, exhilaration, self-doubt, self-confidence boosting... you get the picture. As many highs, as there have been lows. And that's not only the nature of starting a new marketing channel, but also the boon and bane of Podcasting.<\/p> I've been chronicling everything I've learned into a book, that I'm shortly going to be releasing on Amazon Kindle. And I decided to take a few of the biggest lessons I learned, both on my own, myself, as well as watching others in forums and on social media, and listening to other podcasts, and I'm going to share them here.<\/p> And before you wonder, what does Podcasting have anything to do with membership sites, remember... this show is not just about membership sites. The first half of the title of the show, is \"Making, Marketing & Monetizing Online Digital Content\". And if you've listened to my past episodes, you'll see that this show encompasses all phases of digital content, and that includes content marketing. And that brings us to my first lesson...<\/p> #1) Podcasting Is Not A Business Mode.<\/p> Yes, I said it. The emperor has no clothes.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm<\/p>\n";
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tempEpisode.podcast_episode_name = "Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41";
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tempEpisode.podcast_episode_description = " No, everyone is NOT an expert at something (that's good news for you and me!).<\/p> Seth Godin ruined the Internet. Of course, I say that in the most sarcastic way, because I'm one of Seth's biggest fans. I've bought and read every single one of his books - and most of the ones I bought were real paperback books, not just some Kindle download. And he wrote a book called \"Everyone's An Expert\" - and he released it as a PDF. If you go to the show notes for this episode - at subscribeme.fm\/41\/ , you'll be able to download the PDF there.<\/p> I always say this in a sarcastic way - \"Yeah, right, everyone's an expert\". We know that most people trying to make a buck online certainly seem to think that they're an expert. That's exactly why every other person on Facebook claims to be an expert about membership sites, or a lifecoach, a business coach, or a funnel expert. Anyway, that was my \"glass half full\" sarcastic twin. You know, I'm a Gemini.<\/p> Now let me bring out the \"Glass is half full\", optimistic, inspiring twin. So here's how to be an expert --- and more importantly, Position Yourself as an Expert in other people's eyes, in my eyes: It's very simple... Ready for the million-dollar one-liner? Here it is...<\/p>\n";
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tempEpisode.podcast_episode_name = "HBO, Netflix, Stranger Things in Content Licensing Ep #40";
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tempEpisode.podcast_episode_description = " HBO, Netflix, licensing more than just content, and the Publisher or Marketplace Model.<\/p> One of the most famous content licensing example is HBO, or Home Box Office, and over time, others like Showtime and Netflix have also joined this category.<\/p> For a long time, these companies were just paying a licensing fees for movies and tv shows and documentaries produced by other people. For eg., HBO pays the producers of a movie a bunch of money which gives them the rights to play that movie on their platform for a certain duration of time. So, previously, they would just pay some cash upfront, and then HBO got it back from their millions of paying members who subscribe to their channel via their cable network. And then, at one point, HBO figured out that it has the cash to create it's own content. So it started producing its own TV shows.<\/p> And last year, HBO launched HBOnow and HBOgo, which offer the content direct to consumers via their own web site. And that's how I myself watch HBO - watch it entirely through their web site hbonow.com. And my Apple TV also has an app for that.<\/p> How did they get me to subscribe? Because I wanted to watch Game of Thrones. What does all of this have to do with your online business, your membership site or online course?<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
tempEpisode.podcast_episode_date = "08\/31\/2016";
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tempEpisode.podcast_episode_name = "Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39";
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tempEpisode.podcast_episode_description = " Basically, with content licensing, you pay your content partners a fee for the right to use their content on your web site, and have your members benefit from it. The payment itself can be structured in many ways, and it doesn't always have to be a cash payment: 1) You pay for the content upfront and purchase it outright, 2) You pay a small royalty on every sale, on every new membership sign up. 3) Which is basically a combination of the two, which is cash PLUS royalty... you pay a little bit upfront, and then continue to pay a small royalty per sale. If you see some of the most aggressive offers on the TV show Shark Tank, you'll see that the sharks want their money back and also a royalty. You can see this with some of the bigger movie stars, where they get a paycheck for the movie, as well as royalties. Like the recently released Deadpool movie, starring Ryan Reynolds. So that's cash PLUS royalties. And finally, the last type... #4) You pay in kind - like a barter.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_name = "Psychology of a Rabid Fan - Ep #38";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
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tempEpisode.podcast_episode_description = " I want to tell you a true story, that delves into the psychology of a rabid fan, and how you can use those insights to create better content and better offers for your membership site or online course.<\/p> In case you don't know, Ventriloquism is where someone has a puppet - or a dummy - on their lap or on a stand next to them, they talk without moving their lips, they make the dummy's mouth move, and through a combination of a funny script, good comedic timing, and decent lips-not-moving skills, it makes it look like it's actually the dummy that's speaking. Obviously, everyone knows it's not the dummy that is speaking, so it's critical that you have a funny script and a good sense of timing, and you can make people easily suspend reality, and actually start to look at the dummy entirely when you are speaking.<\/p> Back in 2006-2007, when I was still renting DVD's from a video store called \"Blockbuster\" - remember those days? Yeah, barely a few years before that I used to rent cassette tapes! Oh my god. VCR. There's something I never thought I would hear again, and worse yet, hear myself uttering those 3 letters! If you're too young to know what a VCR is, I'm hoping you're old enough to know how to Google stuff! So Google it!<\/p> Anyway, back then, I watched a movie called Dummy, starring Adrian Brody. It's about this really introverted, unemployed, depressed guy, who has major social issues. And one day he discovers that he has a knack for ventriloquism. It's a really cute, feel-good movie. And at the end of the movie, as part of the DVD extras, they show the ventriloquist who helped Adrian Brody with the vent skills and the dummy scenes and the dummy humor and stuff. Turns out, the guy is the world famous ventriloquist, Jeff Dunham. And he goes on to show behind the scenes with the dummy, and even gives a quick ventriloquism tutorial on how to pronounce words without moving your lips, timing, the script etc. That's it - I... was... hooked.<\/p> Listen to the episode for the rest of the story.<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
tempEpisode.podcast_episode_date = "08\/14\/2016";
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tempEpisode.podcast_episode_name = "The Power of User-Generated Content - Part 5, Ep #37";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " When I say \"User\" in this context, it means users of your product or service. Your members, your community, your subscribers. Forums and Discussion groups are a great way to get your members communicating with each other, creating great discussion threads and contributing great online content that search engines love, and can bring you a lot of organic traffic, even if they are sometimes of the long-tail variety. Facebook groups are easily one of the most popular forms of online forums today, for connecting and networking with others in your niche. But online forums have been around forever, starting with the now-extinct eGroups which became so big and so popular, that it was bought by Yahoo and renamed to Yahoo Groups - this was in the late 90's. In the online marketing space, there are popular forums like WarriorForum.com, DigitalPoint Forums and Sitepoint Forums. And there are several \u201canswers\u201d forums like Quora.com and Yahoo Answers. And I am willing to bet, that you have probably run into a forum answer at some point when searching for information on Google. It happens to me all the time, where a top 2 or 3 search result is from an online forum of some sort. That's how powerful the SEO potential is with forums. But there's more to User-generated content than just Forums and Discussion groups. UGC can be applied in many facets of your online business.<\/p> (listen to the show for the rest) Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_name = "The Oprah Model of Generating Content - Part 4, Ep #36";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
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tempEpisode.podcast_episode_description = " This is part 4 of the series, 6 Ways To Create Content for Your Membership Site - where I talk about The Oprah method of creating content for your blog, your online course or your podcast and even your webinars and seminars.<\/p> #4) The Winfrey Way - a.k.a the Oprah Model of generating content for your web site. This is one of the oldest, time-tested ways of generating content: Which is to invite Guests who create the content FOR you. I call this the \"Oprah Model\". Oprah Winfrey became one of the world\u2019s richest self-made women, a billionaire, the most influential talk show host, an author, philanthropist, actress and media personality \u2013 all by doing what? By interviewing other people!<\/p> Think about that for a second: Of all the athletes, actors, authors, scientists, medical professionals, entertainers, business icons and celebrities who she interviewed on her show \u2013 would you EVER consider Oprah an expert in any of those subjects at all? Was she as good at any sport as all those athletes who came on her show? Was she as good a writer as those authors who she interviewed? In fact, she created more best-selling authors than anyone else in this world! But would you consider her any expert in any of the topics on which her guests spoke? Of course not - SHE was interviewing THEM. So hang with me for a minute here...<\/p> I'm going to make 2 points here, as to why this Interview model is both good and bad. The good first.<\/p> (listen to the show for the rest)<\/p> Listen online at http:\/\/SubscribeMe.fm\/<\/p>\n";
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tempEpisode.podcast_episode_name = "How To Screw Your Customers - And How Not To - Part 3, Ep #35";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
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tempEpisode.podcast_episode_description = " In last week's episode, I said that some of the best membership sites I\u2019ve been a member of, offer content in multiple formats. And one of my pet peeves, is when I see someone wanting to prevent their members from downloading their content. They don't want their members to download videos, don't want to download audio, not even PDF reports, because they don't want anyone to quote unquote \"steal\" their content. You're probably not one of them, because you're smart enough to be listening to this show. But if you know of someone who comes from such a dark place of mental scarcity and deprivation, and are the complete opposite of being generous, and they are actually afraid of being generous, then I have some words of advice for them. (listen to the episode for the full scoop)<\/p>\n";
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tempEpisode.podcast_episode_name = "Repurposing Content - Part 2 - Ep #34";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " Some of the best membership sites I\u2019ve been a member of, offer content in multiple formats. The first thing you have to accept - is that recycled or re-purposed content is NOT low quality content. It's mostly a psychological barrier that you have to overcome. And remember, your followers are not following you on every channel. So re-purposing can be HUGE when it comes to content marketing as well, and not just for membership content. Let me give you my own example of content re-purposing... (listen to the episode for the full story) But that also brings us to what I call the Gary Vee Conundrum. So let's take a single module from an online video course that has the video itself on a page, along with links to the audio version as well as a transcription in PDF format, on the same page. Some members like watching videos, others prefer skimming through a written article or PDF and highlighting or making notes of parts that they find important. And there will be others (like me) who prefer to listen to audio while out on a run, or while doing household chores (suddenly, doing the dishes ain\u2019t so bad no more!). Re-purposing content can add great value to your existing members, because they can choose what format to consume the content in. So let's say you're good at writing. let\u2019s start with a blog post. (listen to the episode for the full story)<\/p>\n";
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tempEpisode.podcast_episode_name = "6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33";
tempEpisode.podcast_episode_author = "Ravi Jayagopal";
tempEpisode.podcast_name = "SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing";
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tempEpisode.podcast_episode_description = " In today's episode, I talk about 6 different ways to create content for your membership site This is THE podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm your host Ravi Jayagopal. I am the co-founder & co-developer of DigitalAccessPass.com, a leading membership plugin in the industry, fondly known as DAP. And you can fondly call me RSSKisser. No, wait, I don't think you heard that right - let me slow that down for you... I said you can call me RSS Kisser. Know why? Because I just launched a new web site called http:\/\/KissMyRSS.com<\/a>, which is a free online service that helps podcasters get new listeners. I will talk about this more later in the show, including what RSS means, but for now, check out the site at KissMyRSS.com and during this launch, you can get 500 FREE new listeners for your Podcast - actually, scratch that - it's not just for podcasts - it can be for any Audio that you own. So whether it is for an episode of your podcast, or any audio you have created, say, maybe a single module from one of your audio courses - and you can put it in front of a new audience, people that may have never found you otherwise. So check it out at http:\/\/KissMyRSS.com<\/a>.<\/p> Listen to the full episode #33 at